web

Websites play an increasingly important role in today's marketing strategies — if the reason to have one is clear, they can be an incredibly powerful marketing tool.

Know why you need one
Sadly, lots of websites don't know why they've been created and so fail to do their job. Everyone gets angry, budgets are pulled and the once–admired website is left to live out its sad existence — out of date and forgotten. All the while sending out a negative brand message to anyone who happens to stumble upon it.

The first question we always ask is: Why are we building this website? If you've done the research you'll know exactly who the website is aimed at and what you want visitors to do when they're on it. And that's a great start.

Beware — not all websites are created equal
There are plenty of DIY web kits and off the shelf template packages, and some of them are not half bad. But the "one size fits all" solution is not for you if you've spent time differentiating your business from the competition.

On the other side of the coin, you'll also find a wide choice of web design agencies clamouring to relieve you of your hard–fought budget, only to find their skills are not up to standard and they can't wait to drop you like a hot potato the day after launch date.

All the best websites were not built in a day
Don't be persuaded to spend a fortune on something you don't need. Functionality like Flash and RSS might sound very exciting but they'll be a waste of money if your customers don't want or appreciate them. And, think long term when choosing your web design partner. A website isn't something that should be built and then ignored – it should grow with your business and benefit from ongoing marketing. Make sure that whoever you decide to work with wants the same from the relationship as you do.

What next?
At nativeBrand, we don't design and develop websites just because of a checklist in the strategy. We build online presences that work — websites that inform, educate, engage and convert visitors into customers. We have a solid working project process and offer ongoing online marketing services to ensure that once the website is built your target audience will find it.

You only have to look at some of the projects we've worked on, to notice how many of them include websites, designed and developed by our skilled web–design team.

Our web development also includes: dynamically driven websites using our bespoke content management system (CMS), ecommerce sites with secure payment processing, microsites for product launches or to support marketing campaigns, intranets for improving in-house productivity and communication, and extranets for specialist customer groups.

Other things we do:
Brand building and implementation
Marketing strategies (including PR and online)
Marketing communication plans
Graphic design for print
Digital creative and online campaigns

Some website design and development projects:

15% off all marketing, branding and design projects. (excludes external supplier costs)

latest project


Beauwater
We created a fresh, yet very professional corporate identity for this Cambridgeshire based financial advice start up. Super friendly, but oozing with solid advice, Beauwater needed to stand out from the competition. Our designers worked with the client to pull together an "Autumnal" colour palette which reflected the depth of knowledge and expertise, and resulted in a smart professional look.
more projects »