nativeBrand

we think, we create, we deliver
we are nativeBrand

a Cambridgeshire-based brand communications agency, and we like things nice and simple.

• Branding
• Marketing
• Design
• Web
• Digital
• About us
• Contact us
• Web version

Branding

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every brand has a story...
we want to tell yours

Branding covers two key areas — brand strategy and brand design. When both work together they can tell a great brand story.

Brand strategy

If we work together on your brand strategy we're going to ask lots of questions! We'll come into the process with a clear idea of what we want to know, and help you identify what it is you need to be saying, how you should be saying it and to whom.

Simply put, this involves the process of defining what kind of business you are, and how you want to be perceived by your customers, competitors and employees.

We're not afraid to express our thoughts and opinions, and the strategy process always works more efficiently if you're as honest with us as we are with you.

You'll find that working with us is a refreshing experience. We'll help clear out the clutter, define your brand values, determine your objectives, focus how you think about your customers, and deliver a strategy to give you that point of differentiation your business needs.

Brand design

Mistakenly referred to as "the brand", this area covers the creation and implementation of your corporate identity, (or logo, as it's sometimes called).

We have a skilled team of creatives who are experienced in interpreting your brand strategy and creating something tangible that your customers will remember.

At nativeBrand we do corporate identities for company names and products/services, for new and established businesses, and to suit all types of businesses and budgets.

What next?

If you need help with your brand strategy or require design expertise for a corporate identity project, you can call us on 01440 709865 or email us. Every brand has a story — and we want to tell yours.

Marketing

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it's integrated marketing!
let's mix it up...

So here we are, the business strategy is agreed, you have a brand strategy and a corporate identity that differentiates you from the competition and... but what's this, no marketing strategy? No marketing communications plan? We'd best get to work straight away!

Marketing strategy

If you need help with your marketing strategy, we're going to want to know what your business objectives are, all about the services or products you offer, the markets you compete in, your competitors, and the customers you hope to sell to. The more we know about these key areas the better the strategy will be.

There's likely to be a large element of information gathering, research and data analysis, and we're happy to do as much or as little of this as you want us to.

Because we take an integrated marketing approach to every project we work on, you can expect plenty of discussion involving both a traditional and online PR strategy as well as an online digital strategy covering SEO, Link programmes and PPC campaigns (such as Adwords).

At the end of the marketing strategy process, we'll have a defined set of marketing goals, we'll know who your target markets are and we'll have a good understanding of how you will position your business to achieve a competitive advantage. The final document will also include the marketing tools that will be used to communicate your differentiation to your customers.

Marketing communications plan

The plan is a really useful document that goes into more detail about the activities you'll undertake, over an agreed period of time, to meet the requirements of the strategy and ultimately achieve your business objectives.

It's at this point we work together to ensure that the various marketing activities that are needed fall within your budget and inspire your target audience to engage with your brand and become customers.

What next?

If you need help with your integrated marketing strategy, your first marketing communications plan, or a plan that needs updating, we can help. Call on 01440 709865 or email us — we've got work to do!

Design

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we're proud to be different
how about you?

Graphic design for print has long been at the centre of marketing communications and, despite rumours that it's popularity is coming to end,– most agree that direct and targeted deliverables such as brochures, mailshots and promotions will very definitely live on.

How can I get the most from my printed deliverables?

Just like your website or email marketing, printed deliverables need to know why they exist and who they are intended for. If your reason to create a brochure is just because a competitor has one, then it's probably not going to deliver the results you were hoping for.

Wouldn't it be great if you actually planned a brochure or mailshot around a specific market you were trying to reach and then targeted the delivery? By understanding the audience you could focus your message, design your brochure appropriately and filter your mail list so only the most relevant people got it. Filtering the customers into a segmented group would increase the speed at which you gathered data and provide more accurate results. Now that's more like it!

Do I have to spend a fortune on print?

Fortunately not. These days digital printing has improved quite a bit and for running tests or small campaigns, you can invest less and still achieve a good–quality finish.

And suppliers who manufacture other popular stuff like exhibition banners, promotional items and signage now offer a wider variety of products than ever — meaning there is something to suit every budget.

What next?

We've designed and delivered lots of design for print projects, including everything from corporate stationery and brochures to exhibition panels, advertisements and promotional items.

We have an efficient working project process which ensures that, whatever we've been tasked with, it's targeted, on brand and delivers results. And that's within the agreed deadline and on budget, which is just two of the many things our customers say they like best about us.

Typical graphic design-for-print projects include: corporate stationery, brochures, flyers, leaflets, direct mail, advertisements, folders, annual reports, signage, promotional items, exhibition panels, illustration work, character design and much more.

Web

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bespoke website development
no previous owners

Websites play an increasingly important role in today's marketing strategies — if the reason to have one is clear, they can be an incredibly powerful marketing tool.

Know why you need one

Sadly, lots of websites don't know why they've been created and so fail to do their job. Everyone gets angry, budgets are pulled and the once–admired website is left to live out its sad existence — out of date and forgotten. All the while sending out a negative brand message to anyone who happens to stumble upon it.

The first question we always ask is: Why are we building this website? If you've done the research you'll know exactly who the website is aimed at and what you want visitors to do when they're on it. And that's a great start.

Beware — not all websites are created equal

There are plenty of DIY web kits and off the shelf template packages, and some of them are not half bad. But the "one size fits all" solution is not for you if you've spent time differentiating your business from the competition.

On the other side of the coin, you'll also find a wide choice of web design agencies clamouring to relieve you of your hard–fought budget, only to find their skills are not up to standard and they can't wait to drop you like a hot potato the day after launch date.

All the best websites were not built in a day

Don't be persuaded to spend a fortune on something you don't need. Functionality like Flash and RSS might sound very exciting but they'll be a waste of money if your customers don't want or appreciate them. And, think long term when choosing your web design partner. A website isn't something that should be built and then ignored – it should grow with your business and benefit from ongoing marketing. Make sure that whoever you decide to work with wants the same from the relationship as you do.

What next?

At nativeBrand, we don't design and develop websites just because of a checklist in the strategy. We build online presences that work — websites that inform, educate, engage and convert visitors into customers. We have a solid working project process and offer ongoing online marketing services to ensure that once the website is built your target audience will find it.

You only have to look at some of the projects we've worked on, to notice how many of them include websites, designed and developed by our skilled web–design team.

Our web development also includes: dynamically driven websites using our bespoke content management system (CMS), ecommerce sites with secure payment processing, microsites for product launches or to support marketing campaigns, intranets for improving in-house productivity and communication, and extranets for specialist customer groups.

Digital

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go online and get interactive
connect with your customers

There's so much cool stuff we do that lives as a digital format, but isn't a website, that we decided it needed a section all of its own! If you're in the market for something special, that will add a bit of sparkle to your online strategy, then this is the right place to stop and browse for a while.

Where are they hiding?

Future customers can often be found hanging out on social networks or other types of portal sites that have online communities (or followers!). If you've got a product or service that needs this kind of promotion we'll help you find your audience and how to talk to them. We're not talking about an all guns blazing type of approach here — you have to do some listening first...

Once we know what your customers want and they've given us permission to talk to them, then half the battle is won — now we just need to create something to make them pay attention long enough to take the next step.

Focused messaging is much better than blah blah!

When in the right frame of mind, a potential customer will hesitate for a second or two over a banner ad if it catches their attention. – It's a sweet moment and you don't want to blow it, so here's where the messaging is important. Specific, focused copy which creates the impression that it's been written just for them, with a clear call to action, is way more powerful than the usual generic stuff — blah blah click here — very dull!

But, for a viral game, it's more important to create something cool or funny they can't resist engaging with, and only start a conversation when they've given you permission to do so.

How can existing customers help?

Existing customers can be very powerful allies when you venture into an online community for the first time. Viral games, exclusive offers and preview invitations are strong digital tactics that will ensure your brand ambassadors are already out there spreading the "goodword" for you. And that's priceless.

What next?

If you've identified a group of customers and you need to do more than the usual stuff to reel them in, then adding digital to your online strategy is a must. For digital to really work you have to have customer insight and know at what point it's OK to start a meaningful conversation. Let's get interactive.

Types of digital creative that can be integrated with other, more traditional, tactics can include: email marketing including enewsletters, viral games, website and mobile applications, forums and blogs, and online promotions/offers.

About us

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we're not a big agency
but we think like one

nativeBrand is not a big, agency. But the people who work here think big and it's that kind of attitude that makes our customers want to stick around. No matter what the project, we're always excited by an opportunity to apply some big thinking and stretch our creative legs. We really do like a good challenge.

Our management team has years of experience working in business and design organisations, covering many sectors and at a wide variety of developmental stages. And it's this experience, mixed with a great passion for what we do, that makes nativeBrand an ideal partner for all your brand communication needs.

Typically, the kind of projects we work on include strategic marketing advice, marketing communications, brand strategy and corporate identities, graphic design for print, web design and digital creative including email marketing.

The only way to find out if we're right for your business is to get to know us — so why not give us a call sometime on 01440 709865 or email us? We'd love the opportunity to show you what we can do.

nativeBrand launched and registered as a limited business in 2005, our company number is 5451109. We are also registered for VAT and are covered by Hiscox PI insurance.

Contact us

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why not give us a call?
we'd love to talk

We hope you've enjoyed your visit and liked what you've seen. We're really proud of the work we do and, if you think we can do great stuff for you, please get in touch.

You can call us on 01440 709865

Send us an email at hello@nativebrand.com
or if you'd rather write, you can send your letters to
nativeBrand
St John's Innovation Centre
Cowley Road
Cambridge
CB4 0WS

If you mark them for the attention of Lisa Garwood, we'll make sure she gets them.

You can even drop by for a chat — but, do give us a call first so we can make sure the office is tidy and there's biscuits in the cupboard.

We're looking forward to getting to know you!

Give us a call

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• Branding
• Marketing
• Design
• Web
• Digital
• About us
• Contact us
• Web version