marketing

So here we are, the business strategy is agreed, you have a brand strategy and a corporate identity that differentiates you from the competition and... but what's this, no marketing strategy? No marketing communications plan? We'd best get to work straight away!

Marketing strategy
If you need help with your marketing strategy, we're going to want to know what your business objectives are, all about the services or products you offer, the markets you compete in, your competitors, and the customers you hope to sell to. The more we know about these key areas the better the strategy will be.

There's likely to be a large element of information gathering, research and data analysis, and we're happy to do as much or as little of this as you want us to.

Because we take an integrated marketing approach to every project we work on, you can expect plenty of discussion involving both a traditional and online PR strategy as well as an online digital strategy covering SEO, Link programmes and PPC campaigns (such as Adwords).

At the end of the marketing strategy process, we'll have a defined set of marketing goals, we'll know who your target markets are and we'll have a good understanding of how you will position your business to achieve a competitive advantage. The final document will also include the marketing tools that will be used to communicate your differentiation to your customers.

Marketing communications plan
The plan is a really useful document that goes into more detail about the activities you'll undertake, over an agreed period of time, to meet the requirements of the strategy and ultimately achieve your business objectives.

It's at this point we work together to ensure that the various marketing activities that are needed fall within your budget and inspire your target audience to engage with your brand and become customers.

What next?
If you need help with your integrated marketing strategy, your first marketing communications plan, or a plan that needs updating, we can help. Call on 01440 709865 or email us — we've got work to do!

Other things we do:
Brand building and implementation
Graphic design for print
Website design and development
Digital creative and online campaigns

Some integrated marketing projects:

latest project


Respect for Dementia
(Suffolk Mental Health)
We were really chuffed to have the opportunity to work on such a worthwhile project. With a successful poster campaign already in place we were asked to bring our creativity to the project, and devise an idea that would present useful support information to carers and sufferers. We suggested a pack that included a family & friends leaflet and two diaries that told a story from two different perspectives.
more projects »