email marketing campaigns, enewsletters, banner advertisements, viral marketing, website applications, mobile applications, forums and blogs

digital

There's so much cool stuff we do that lives as a digital format, but isn't a website, that we decided it needed a section all of its own! If you're in the market for something special, that will add a bit of sparkle to your online strategy, then this is the right place to stop and browse for a while.

Where are they hiding?
Future customers can often be found hanging out on social networks or other types of portal sites that have online communities (or followers!). If you've got a product or service that needs this kind of promotion we'll help you find your audience and how to talk to them. We're not talking about an all guns blazing type of approach here — you have to do some listening first...

Once we know what your customers want and they've given us permission to talk to them, then half the battle is won — now we just need to create something to make them pay attention long enough to take the next step.

Focused messaging is much better than blah blah!
When in the right frame of mind, a potential customer will hesitate for a second or two over a banner ad if it catches their attention. – It's a sweet moment and you don't want to blow it, so here's where the messaging is important. Specific, focused copy which creates the impression that it's been written just for them, with a clear call to action, is way more powerful than the usual generic stuff — blah blah click here — very dull!

But, for a viral game, it's more important to create something cool or funny they can't resist engaging with, and only start a conversation when they've given you permission to do so.

How can existing customers help?
Existing customers can be very powerful allies when you venture into an online community for the first time. Viral games, exclusive offers and preview invitations are strong digital tactics that will ensure your brand ambassadors are already out there spreading the "goodword" for you. And that's priceless.

What next?
If you've identified a group of customers and you need to do more than the usual stuff to reel them in, then adding digital to your online strategy is a must. For digital to really work you have to have customer insight and know at what point it's OK to start a meaningful conversation. Let's get interactive.

Types of digital creative that can be integrated with other, more traditional, tactics can include: email marketing including enewsletters, viral games, website and mobile applications, forums and blogs, and online promotions/offers.

Other things we do:
Brand building and implementation
Marketing strategies (including PR and online)
Marketing communication plans
Graphic design for print
Website design and development

Some email marketing projects: